Fullcount

FULLCOUNT

If you believe the Holy Grail of jeans is a pair of perfect vintage Levis, look no further than Fullcount. When Mikiharu Tsujita launched his brand in Osaka in 1993 he had a singular vision of finding the sweet spot, what you might call next level. Fullcount denim is produced by Shinya Mills, who use the Levis shuttle looms from the Sixties. The lustrous, long staple cotton from Zimbabwe is most similar to the American cotton of the 1940s. Fullcount cuts are righteous and thoughtful. Everything about a pair is exceptional. Soft and durable, unbeatable in quality and comfort, with subtle detailing that constantly reminds you what it means to wear Japanese denim. You get into your Fullcounts and you don’t want to take them off, ever. They just feel awesome. The fades aren’t high-contrast; they simply have the timeless quality of perfect vintage Levis, but better. Next level.

Fullcounts are rock ’n roll, and Miki-San is a rock star in the denim world.